About Upscale
Business coaching for trade, construction and service owners across Australia and New Zealand. Based in Byron Bay and the Gold Coast.
Our story
We started UpScale in 2022 after seeing too many trade owners flat out on the tools and still not getting ahead. We set out to help them build a business that can run without them.
What drives us is seeing owners win, in business and in life.
Since then, we’ve coached 3,000+ trade and service business owners across Australia and New Zealand, from sole operators to large teams, including owners who’ve gone on to merge, acquire or sell. UpScale is now the largest trade business coaching company in Australia.
Our mission is simple: help tradies build profitable businesses that give them time, freedom and options.
Erina
Co-founder
Mitch
Co-founder
3,000+
Owners coached
750+
Owners in the community
50+
Coaches and support crew
273%
Average Client Growth FY26
Why it matters
More time
Less stress
Real freedom
What we stand for
The way we coach, and what you can expect from us.
01
If something isn’t working, we’ll say so. Including whether coaching is right for you.
02
We turn up, follow through and celebrate your wins like they’re ours.
03
Every decision comes back to the numbers, so you always know what’s working.
04
No theory, no buzzwords. Things you can put to work on Monday.
The team
Head coaches, accounting coaches and a support crew of 50+, based in Byron Bay and the Gold Coast.
David P.
Business Coach
Brandon L.
Business Coach
Luke G.
Business Coach
Thomas M.
Business Coach
Larry D.
Accounting Coach
Tiarne W.
Accounting Coach
Want to join us?
Not the other way around. Book a free call and we’ll show you where to start.